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A treat for the eyes: Sharp 4K brings out rich detail on our 43″ flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
Explore a world’s worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500 plus TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
Enhanced voice remote: Search across thousands of apps with your voice and set personal shortcuts for your favorite apps. And even the deepest couch cushions are no match for the lost remote finder.
How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word. Use Bluetooth Headphone Mode to listen to your entertainment without waking the house.
Effortlessly clean design: Make the screen the star of the show with a sleek, frameless design that modernizes your entertainment setup
Roku Smart TV 2025 – 43-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment
$249.99 Original price was: $249.99.$228.00Current price is: $228.00.
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5 reviews for Roku Smart TV 2025 – 43-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment
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Marilyn K. Levak –
Awesome – Great Value
This is an awesome TV – beautiful picture, great sound, easy for me to set up (and I’m an elderly, unhandy woman)!
Dawn7203 –
BETTER THAN EXPECTED – SO INTUITIVE 🙂
Originally upon setting out to buy a second Samsung in addition to the one that we have in another room, I was looking at the tv’s on Amazon and that other store (W*lmart). Over the course of a couple of days, upon comparing tv’s, and reading reviews, I decided to do the “why not, let’s try this tv”. – Add to cart, submit purchase and confirmation of delivery came upon my screen and buyer’s remorse kicked in. I felt like maybe I should have just bought a Samsung as originally planned…Two days later, we received the new Roku tv. My daughter and I took it out of the box (I needed some assistance as it was having a “suction” effect with the styrofoam packaging).Then, I took it from there. I removed all the papers and screwed in the feet/stands (those were a bit “awkward” to screw in – just didn’t seem to be very flush, however, it worked out nonetheless).I stood the tv up and placed it on the space of our entertainment center where the tv goes – did I mention that it’s light too! :)My daughter had removed the piece from the remote control that says to remove in the instructions and if I haven’t seen it all myself : the wifi was easily configured, went to the home page and had all out apps on the home page, including the Prime app!I did have to add the MLB on there myself, but no big deal at all.Beautiful picture, clear and crisp sound and the remote even has the popular presets like Prime, Netflix, Hulu…The intuitiveness of this tv is remarkable and just so WONDERFUL – especially in this technological day in age of where everything is supposed to be so much easier, when, in fact, it’s just seems to be getting more difficult to do the simplest of tasks these days!!!!So far we have it a couple of weeks and really loving it! It gives our Samsung a run for the money – well, actually it literally does since the Samsung was so much more money and for less offerings.I would definitely recommend this television and would even purchase it again and without “fear” (Lol) this time.It has fun backgrounds too and a nice preset screensaver.For the money, this 50″ tv is a lot bigger than it’s size hands down, with it’s simplicity of set up, operation and for just plain ole watching tv!!!Have to say that this Roku has made tv fun again!!!
Tislam410 –
Exceptional Value for $, Great TV to put in a Rented Airbnb or Vrbo Apartment
For a basic Smart Roku TV and for its price – this is fantastic. I was able to get the 2025 55 inch version on a sale for $220 to put up in my small NYC studio apartment that isn’t my primary residence which I sometimes will sub-lease to others.I was quite impressed for what you get for the money – the processor is fast and the built-in Roku system is just as good/snappy as their higher tier models (Roku Pro, etc).The picture quality is above adequate and the brightness is good when you factor in the cost of the unit itself. I had it on the brightest mode and I find it to be perfectly adequate – I would say it reaches about 400 nits on max brightness. For watching and streaming – I was satisfied. The built-in audio quality is also basic but adequate but I do like the fact that it can be connected & paired with bluetooth headphones. It also has Apple Airplay 2 which is nice if you need to mirror your iPad, iPhone, or MacBook.I would recommend this TV for those especially budget conscious such as College Students in a Dorm, People who rent out their apartments on AirBnb or Vrbo, and individuals who want something cheap, basic, and reliable in their personal bedrooms/guestrooms.When you benchmark this 55 inch model against its peers in the same price point, I think you get alot of bang for your buck here especially considering the snapiness and user-friendliness of the Roku system/processor which is superior in my opinion to Google TV/ Amazon Fire TV/ Samsung Tizen TV.
Cindy N –
Easy to set up
I’ve been using Roku players and remotes on most of my TVs for a few years so was familiar with the format and easy set up. I just had to add the device to my Roku account. I love the functionality on how all my apps can be arranged to my preferences on the home page. This new 43 inch had a special feature my other TVs didn’t have using the asterisk on the remote that could make adjustments including the picture and sound settings. I didn’t notice much difference in the 4K mode but don’t use it much on our other TV either.My main 65 inch TV has OLED or QLED so this Roku isn’t quite as good but I made some adjustments and used the sports settings to make the picture more vivid watching football. If I’m watching other programs people’s faces are a little too bright but it’s easy to switch the picture setting to the Roku smart setting or one of the other settings. The motion and sound quality are great! I ended up purchasing a pedestal base which was very easy to attach. The original legs are too far apart to fit where I wanted to put it.The TV seems well made and durable. I’m very happy with my purchase. I’m using it as a spare TV so my husband and I can watch multiple football games at the same time, like having our own sports bar! It will be used in the spare bedroom after football season.
JC –
Great TV for a good price
Great picture, interface, excellent sound all for a good price. TV turns on very quickly, no lag. Easy to use and set up. Very happy with this purchase.